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Athletech News – a curated series of fitness articles creating the intersection of fitness, technology, and finance.
- 94articles · 30d
- 3+ day agolatest article
- Aug 17, 2026earliest in window
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- 313avg words
- Sports & Fitness 75
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News
Fitness Stakeholders Bet on Pop-Punk Music Revival for Cardio Workouts
1+ week, 6+ day ago (512+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. A new Feed.fm-powered workout station brings music from Hopeless Record acts including All Time Low. Kendall Toole’s NKO Club, Echelon…...
Ken Pilates, an LGBTQ-Owned Brand With a Distinct Approach, Expands to NYC
1+ week, 6+ day ago (282+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. Pilates? Saturated and drowning in beige. Ken Pilates is loud, queer, unbothered and about to test whether a crowded NYC market still has room…...
CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire
2+ week, 5+ day ago (157+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
These Are the Most Pilates-Obsessed Cities in the US
3+ week, 3+ day ago (841+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low Pilates…...
The Peloton-ification of Pilates Has a New Twist: The Stars Stay Backstage
3+ week, 4+ day ago (347+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space. Your Reformer wants to…...
Inside the Pop-Up Boom Taking Over Boutique Fitness
3+ week, 4+ day ago (184+ words) Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, interviewed countless C-suite executives, and attended too many trade shows around the…...
Solidcore Doesn’t Want to Be Known as a ‘Pilates’ Brand Anymore — Here's Why
3+ week, 5+ day ago (157+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...