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Athletech News – a curated series of fitness articles creating the intersection of fitness, technology, and finance.
- 94articles · 30d
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- Aug 17, 2026earliest in window
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News
CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire
2+ week, 5+ day ago (157+ words) 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives....
Fitness Stakeholders Bet on Pop-Punk Music Revival for Cardio Workouts
1+ week, 6+ day ago (512+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. A new Feed.fm-powered workout station brings music from Hopeless Record acts including All Time Low. Kendall Toole’s NKO Club, Echelon…...
What’s Behind JETSET Pilates’ New Classes & Longevity-Friendly Approach
2+ week, 5+ day ago (617+ words) toward fitness routines that serve their overall health over time. While intensity alone was the old metric,...
Inside the Pop-Up Boom Taking Over Boutique Fitness
3+ week, 4+ day ago (184+ words) 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives....
Ken Pilates, an LGBTQ-Owned Brand With a Distinct Approach, Expands to NYC
1+ week, 6+ day ago (282+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. Pilates? Saturated and drowning in beige. Ken Pilates is loud, queer, unbothered and about to test whether a crowded NYC market still has room…...
Solidcore Doesn’t Want to Be Known as a ‘Pilates’ Brand Anymore — Here's Why
3+ week, 5+ day ago (157+ words) 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives....
These Are the Most Pilates-Obsessed Cities in the US
3+ week, 3+ day ago (841+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low Pilates…...
JetSet Pilates Leans Into Strength Training With New Class Formats
3+ day, 23+ hour ago (402+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The fast-growing reformer Pilates brand is adding dedicated upper- and lower-body strength classes as the line between Pilates and strength training…...
The Peloton-ification of Pilates Has a New Twist: The Stars Stay Backstage
3+ week, 4+ day ago (347+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space. Your Reformer wants to…...
This Premium Pilates Class Comes With Puppies — and Growth Plans
1+ week, 6+ day ago (452+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Puppies and Pilates, a boutique class pairing a 45-minute workouts with rescue-puppy cuddle time and mocktails, operates in four cities and…...