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Athletech News – a curated series of fitness articles creating the intersection of fitness, technology, and finance.
- 94articles · 30d
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- Aug 17, 2026earliest in window
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News
JetSet Pilates Leans Into Strength Training With New Class Formats
3+ day, 23+ hour ago (402+ words) classes as the line between Pilates and strength training continues to blur JetSet Pilates is putting more...increasingly adapt their programming to the strength training boom. Starting Sept. 15, JetSet will offer Upper...of the body while retaining the reformer-based training…...
This Premium Pilates Class Comes With Puppies — and Growth Plans
1+ week, 6+ day ago (452+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Puppies and Pilates, a boutique class pairing a 45-minute workouts with rescue-puppy cuddle time and mocktails, operates in four cities and…...
CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire
2+ week, 5+ day ago (157+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
Longtime Solidcore Coach Launches NYC Pilates Studio
3+ week, 1+ hour ago (550+ words) and you’re teaching them a lot more resilience training and how to build confidence,” Barnett told Athletech...
What’s Behind JETSET Pilates’ New Classes & Longevity-Friendly Approach
2+ week, 5+ day ago (617+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. With adaptable workouts and new class formats on the way, JETSET Pilates is leveraging longevity to forge loyalty As consumers’ perspectives on working out…...
Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide
5+ day, 21+ hour ago (180+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....
The Peloton-ification of Pilates Has a New Twist: The Stars Stay Backstage
3+ week, 4+ day ago (347+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space. Your Reformer wants to…...
Inside the Pop-Up Boom Taking Over Boutique Fitness
3+ week, 4+ day ago (184+ words) Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, interviewed countless C-suite executives, and attended too many trade shows around the…...
Ken Pilates, an LGBTQ-Owned Brand With a Distinct Approach, Expands to NYC
1+ week, 6+ day ago (282+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. Pilates? Saturated and drowning in beige. Ken Pilates is loud, queer, unbothered and about to test whether a crowded NYC market still has room…...
Solidcore Doesn’t Want to Be Known as a ‘Pilates’ Brand Anymore — Here's Why
3+ week, 5+ day ago (157+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...