3+ day, 23+ hour ago   (402+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The fast-growing reformer Pilates brand is adding dedicated upper- and lower-body strength classes as the line between Pilates and strength training…...

5+ day, 21+ hour ago   (180+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....

6+ day, 27+ min ago   (467+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Planet Fitness, the HVLP gym operator least associated with boutique frills, is entering the global Pilates race through a partnership with…...

1+ week, 6+ day ago   (512+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. A new Feed.fm-powered workout station brings music from Hopeless Record acts including All Time Low. Kendall Toole’s NKO Club, Echelon…...

1+ week, 6+ day ago   (452+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Puppies and Pilates, a boutique class pairing a 45-minute workouts with rescue-puppy cuddle time and mocktails, operates in four cities and…...

1+ week, 6+ day ago   (282+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. Pilates? Saturated and drowning in beige. Ken Pilates is loud, queer, unbothered and about to test whether a crowded NYC market still has room…...

2+ week, 5+ day ago   (157+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...

2+ week, 5+ day ago   (617+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. With adaptable workouts and new class formats on the way, JETSET Pilates is leveraging longevity to forge loyalty As consumers’ perspectives on working out…...

3+ week, 2+ hour ago   (550+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). James Barnett is bringing his decade of coaching experience to TerraCut Studio, a new concept blending Pilates-inspired sculpting and high-intensity reformer workouts As Solidcore works to break…...

3+ week, 3+ day ago   (841+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low Pilates…...