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prnewswire.com > news-releases > tone-it-up-reacquired-by-original-co-founder-karena-dawn-returning-the-beloved-womens-fitness-brand-to-its-roots-of-empowerment-and-community-302628947.html

Tone It Up Reacquired by Original Co-Founder Karena Dawn, Returning the Beloved Women's Fitness Brand to Its Roots of Empowerment and Community

15+ hour, 4+ min ago (428+ words) /PRNewswire/ -- Tone It Up, the leading women's fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn, marking a... The Iconic Platform Enters a New Era of Wellness, Connection, and Authentic Sisterhood to Shape the Future of Wellness AUSTIN, Texas, Dec. 2, 2025 /PRNewswire/ -- Tone It Up, the leading women's fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn, marking a powerful return to the helm of the brand she built from the ground up. Dawn's reacquisition represents a full-circle moment for the brand with a renewed focus on the authenticity, connection, and empowerment that have defined Tone It Up consistently since its 2009 inception. For sixteen years, Tone It Up has inspired millions of women worldwide through expert-led workouts, nutrition guidance, and a supportive global community that uplifts and connects them through a shared…...