23+ hour, 6+ min ago   (404+ words) ATN Innovation Summit sessions are now on demand. Every keynote, panel, and fireside chat are now streaming in the video library. Co-founder Jake Irion spoke to ATN about what sets the Pilates franchise apart in a saturated market, as the…...

3+ day, 8+ hour ago   (495+ words) The Australia-founded fitness franchise says the U.S. has become its top-performing market as it plans to enter NYC, Boston and more top American cities Australia-born boutique fitness franchise Strong Pilates is accelerating its U.S. expansion, with plans to nearly quintuple its domestic…...

4+ day, 11+ hour ago   (825+ words) Jetset Pilates helps franchisees deliver premium performance with its SPS system, which provides unit economics metrics for better, faster decision making The term “premium” is taking on new meaning in the fitness industry. For Jetset Pilates, a brand that’s built…...

5+ day, 37+ min ago   (174+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....

1+ week, 2+ day ago   (461+ words) The 18,000-square-foot location will feature boutique fitness studios across multiple modalities, along with what Sweat and Tonic is calling Toronto’s “first high-capacity group strength training studio” Sweat and Tonic is expanding its multi-modality fitness and wellness concept with a new…...

1+ week, 2+ day ago   (557+ words) Proof that AI and human expertise can work side by side? Aescape and Equinox are folding robotic massage tech into the club’s coach-led fitness programming Equinox is putting a robot in charge of your recovery, but it still wants a…...

1+ week, 4+ day ago   (260+ words) The Pilates Addiction in Ann Arbor, Michigan has gotten off to a stellar start since opening a few weeks ago The Crawfords didn’t just study other Pilates studios. They mapped the entire Ann Arbor fitness landscape—what was working, what…...

2+ week, 1+ day ago   (368+ words) The Texas-based reformer Pilates franchise is entering New Hampshire, growing in North Carolina and adding three studios in San Antonio as it targets 30 openings this year Bodybar Pilates is extending its national footprint through new studio openings and multi-unit franchise…...

2+ week, 1+ day ago   (952+ words) At The Pearl, working women take meetings and Pilates classes down the hall from their daughters’ dance lessons. Founder Marcella Hymowitz spoke to ATN about what makes the concept special New York has boutique fitness studios for women; it has…...

2+ week, 3+ day ago   (243+ words) The group fitness giant is bringing its signature music-driven approach to reformer Pilates, getting in on the industry’s fastest-growing modality Les Mills is making its first move into reformer Pilates, launching a new instructor-led program designed to help gyms and…...