19+ hour ago   (491+ words) Skelcore has bulked up its executive team as the fitness equipment and wellness technology company prepares for its next phase of growth The Evolution Group USA brand has brought aboard Roy Simonson, the founder of Eagle Fitness (later sold to…...

4+ day, 20+ hour ago   (323+ words) Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new location in Columbus, Ohio. The brand is introducing the traditionally boutique-fitness experience to its members under the title…...

1+ week, 1+ day ago   (311+ words) Club Pilates, one of the most recognizable and growing brands in boutique fitness, is changing things up, introducing its first new class format in seven years. Members were reportedly demanding higher-intensity, performance-driven workouts while staying true to the Pilates modality....

1+ week, 4+ day ago   (139+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...

1+ week, 5+ day ago   (364+ words) Bringing the right accessories to barre and Pilates classes will make you stronger and help reduce the risk of injuries " and they'll bring renewed excitement to your regular routine. Whether you're new to the toning workouts or looking to upgrade…...

1+ week, 6+ day ago   (631+ words) Even as modalities like strength training are booming, you don't have to compete to remain relevant " and few know it better than Jetset Pilates. In fact, the company's workouts naturally complement a wide range of other activities, while providing consumers…...

3+ week, 5+ day ago   (996+ words) You'd have a hard time finding someone with a greater appreciation for JETSET Pilates than Nicole Di Leo " a former member turned franchisee. As a multi-unit owner partnered with her brother, Alex, and her sister, Amanda, she's even blended her…...

1+ mon, 5+ day ago   (1098+ words) Wellness has long been promoted as a pursuit " something to optimize or perfect. But beem, a new franchise concept from Sequel Brands, is turning that narrative on its head. The brand's philosophy is simple: wellness should feel good, not like…...

1+ mon, 2+ week ago   (1172+ words) Pilates has emerged as the hottest boutique fitness modality of the post-pandemic era, earning its spot as the most-booked workout for the third year in a row on ClassPass, with reservations on the platform increasing 66% between 2024 and 2025." This surge in…...