9+ hour, 28+ min ago (499+ words) Tone It Up, the leading women's fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn, marking a powerful return to the helm of the brand she built from the ground up. Dawn's reacquisition represents a full-circle moment for the brand with a renewed focus on the authenticity, connection, and empowerment that have defined Tone It Up consistently since its 2009 inception. Oops, something went wrong Tone It Up Reacquired by Original Co-Founder Karena Dawn, Returning the Beloved Women's Fitness Brand to Its Roots of Empowerment and Community The Iconic Platform Enters a New Era of Wellness, Connection, and Authentic Sisterhood to Shape the Future of Wellness AUSTIN, Texas, Dec. 2, 2025 /PRNewswire/ -- Tone It Up, the leading women's fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn, marking a powerful return to the…...

4+ week, 9+ hour ago (155+ words) North Plano to Open November 8 as Brand Expands Across Dallas, Houston, and Additional Texas Markets NEW YORK, Nov. 4, 2025 /PRNewswire/ --Studio Pilates International, the globally recognized Reformer Pilates franchise with 125+ studios open worldwide and more than 70 in development, will debut its North Plano studio on Saturday, November 8th - the first of five Texas locations opening in the months ahead. North Plano - 9613 Coit Rd, Suite 111, Plano, TX McKinney - Eldorado Parkway & South Stonebridge Drive, McKinney, TX Missouri City - 1092 Road, Missouri City, TX West Plano - 3300 Dallas Parkway, Plano, TX Windsong - 380 Teel Parkway, Prosper, TX Beyond Texas, Studio Pilates International will continue its U.S. expansion through 2026, with studios slated for Elk Grove, CA; Columbia, SC; Boston, MA; Sparks, NV; Hudson Square, NY; Ocala, FL; and West 57th Street, NY. The brand is also advancing global growth, with new international studios confirmed across Australia, New Zealand and Europe....

4+ week, 1+ day ago (439+ words) IRVINE, Calif., November 03, 2025--Club Pilates " the largest Pilates brand globally" unveiled today its first national brand campaign, "Every Body Club Pilates," a bold invitation to join the movement that's always welcomed everyone: "Pilates is for every BODY." The fully integrated campaign is now live nationwide, aiming to reframe Pilates for today's culture by centering strength and accessibility for all ages, body types, and experience levels. Oops, something went wrong Every BODY Belongs: Club Pilates Rolls Out National Campaign Starring Real Members Full Inclusive Campaign Live Now " Spotlighting Expert Guidance and Community IRVINE, Calif., November 03, 2025--(BUSINESS WIRE)--Club Pilates " the largest Pilates brand globally" unveiled today its first national brand campaign, "Every Body Club Pilates," a bold invitation to join the movement that's always welcomed everyone: "Pilates is for every BODY." The fully integrated campaign is now live nationwide, aiming to…...

1+ mon, 1+ week ago (454+ words) Proudly women-owned and operated, Calgary Pilates Centre has been helping Calgarians move with strength, balance, and purpose for years. Its intimate, small-group training model, combined with expert instruction, creates a supportive environment that empowers clients to improve posture, mobility, and overall well-being. Personalized Pilates in a Boutique Setting At Calgary Pilates Centre, training is never one-size-fits-all. The studio offers personalized sessions in a welcoming, boutique space, with an emphasis on safe, effective movement tailored to individual needs. With fully certified instructors and decades of combined experience, the studio provides a range of mat and equipment-based classes designed to meet clients wherever they are in their movement journey. A Leader in Pilates Education Calgary Pilates Centre is more than a training studio-it's also an official STOTT PILATES" Licensed Training Center, helping shape the next generation of elite instructors. This designation reflects…...

1+ mon, 2+ week ago (142+ words) Smart home gym equipment maker Tonal is adding Pilates to its roster of AI home work outs. CEO Darren MacDonald says they have the largest strength database for their system. He joins Caroline Hyde and Ed Ludlow on "Bloomberg Tech." Oops, something went wrong Tonal Adds AI To New Pilates Feature Smart home gym equipment maker Tonal is adding Pilates to its roster of AI home work outs. CEO Darren MacDonald says they have the largest strength database for their system. He joins Caroline Hyde and Ed Ludlow on "Bloomberg Tech." Oops, something went wrong Tonal Adds AI To New Pilates Feature Smart home gym equipment maker Tonal is adding Pilates to its roster of AI home work outs. CEO Darren MacDonald says they have the largest strength database for their system. He joins Caroline Hyde and Ed Ludlow on…...

1+ mon, 2+ week ago (247+ words) New modalities give members access to reformer-style Pilates at home, combining adaptive resistance, expert-led workouts, and longevity benefits in the most versatile fitness platform. Unlocking Progress With Pilates on Tonal Personalized Digital Resistance: Powered by Tonal's patented digital weight technology, experience Pilates workouts with 10 levels of resistance that emulate the feeling of springs on a reformer. Each move is personalized to challenge your body, and Tonal automatically micro-adjusts resistance to keep you progressing. Expert Guidance: Step-by-step workouts guided by Kristin McGee, one of the most recognized Pilates instructors in the world. More Variety, All in One System: From strength to cardio, yoga, and now Pilates, Tonal delivers the most versatile all-in-one training platform in one sleek, space-saving home system. Deepening Mobility: Gentle on joints while deepening core strength, mobility, and balance " beneficial to support and level up members' strength routines…...

2+ mon, 1+ week ago (308+ words) The doors will officially open for workouts on Tuesday, September 30th at 5:00 a.m. with a soft opening, giving early members the first chance to explore the state-of-the-art facility. The grand opening celebration will take place on Saturday, October 4th, featuring exciting promotions, prizes, local vendors, and a lively party atmosphere to showcase everything Crunch has to offer. In addition, Crunch Duluth will host a "Sip-Sip Hooray" sneak peek celebration on Thursday, September 25th from 5:00 p.m. to 9:00 p.m. This special event includes a ribbon-cutting ceremony at 7:30 p.m., giving the community an exclusive first look inside the facility. Guests can tour the gym, meet the team, and take advantage of special founding member deals. "We're excited to continue expanding in the Atlanta area with the opening of Crunch Duluth," said Tony Scrimale, CEO of CR Fitness Holdings. "This 3.0 location takes the Crunch experience to the next level with premium…...

2+ mon, 1+ week ago (268+ words) 80s Week Returns with Two National Sweepstakes and an Exclusive LA Celebration IRVINE, Calif., September 25, 2025--(BUSINESS WIRE)--Each September, Club Pilates studios across the U.S. and Canada turn up the neon and crank the volume for the brand's beloved 80s Week Event. This year, the brand is taking the celebration to new heights, inviting its community across the US and Canada to take part in the largest Pilates throwback celebration to date. From September 25th through October 10th, Club Pilates is encouraging members, Pilates enthusiasts, and its instructors across the U.S. and Canada to join in the fun with two separate sweepstakes. Entrants can show off their favorite moves for a chance to win a "tubular" trip to Los Angeles to attend a series of exclusive events, including the ultimate 80s-themed Roller Rink Party. "Pilates Power Move Sweepstakes" for Members and Pilates Enthusiasts 20 Lucky Winners Will…...

2+ mon, 2+ week ago (397+ words) SACRAMENTO, Calif., September 16, 2025--(BUSINESS WIRE)--Balanced Body" " the world's leading resource for Pilates, mind + body movement equipment, and professional training " today announced the launch of the Allegro Nextgen Reformer, marking the 25th anniversary of the original Allegro" Reformer, which has become the gold standard in Pilates studios worldwide. Since its introduction in 2000, the Allegro Reformer was quickly established as best-in-class for performance, durability, and accessibility, and more than 40,000 are in use across the world today. Now, Balanced Body has revamped the Allegro Reformer to meet the evolving needs of Pilates educators, practitioners, and users as the industry continues to experience explosive growth and interest. Enhanced Design and Performance The Allegro Nextgen Reformer features several key improvements designed for today's modern studios: Streamlined Design: The footbar's sleek profile with no protrusions makes it easier for instructors to work around when teaching classes…...

2+ mon, 3+ week ago (532+ words) IRVINE, Calif., September 09, 2025--Club Pilates, the largest Pilates brand by number of studios, and Pure Barre, a leading barre brand, are thrilled to announce their partnership with Midi Health, the fastest-growing virtual clinic dedicated to women navigating midlife, to help their members feel "Strong Through Every Stage." Available in all 50 states, Midi Health will provide members of the popular Xponential Fitness brands with education, resources, workshops, and events centered on hormone Oops, something went wrong Club Pilates and Pure Barre Partner with Midi Health to Help Women Feel "Strong Through Every Stage" Leading Boutique Fitness Brands to Offer Education, Resources and Events for Their Communities of Women with Help from Midi IRVINE, Calif., September 09, 2025--(BUSINESS WIRE)--Club Pilates, the largest Pilates brand by number of studios, and Pure Barre, a leading barre brand, are thrilled to announce their partnership with…...