News (Proprietary)
Tone It Up Reacquired by Original Co-Founder Karena Dawn, Returning the Beloved Women's Fitness Brand to Its Roots of Empowerment and Community
14+ hour, 28+ min ago (428+ words) /PRNewswire/ -- Tone It Up, the leading women's fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn, marking a... The Iconic Platform Enters a New Era of Wellness, Connection, and Authentic Sisterhood to Shape the Future of Wellness AUSTIN, Texas, Dec. 2, 2025 /PRNewswire/ -- Tone It Up, the leading women's fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn, marking a powerful return to the helm of the brand she built from the ground up. Dawn's reacquisition represents a full-circle moment for the brand with a renewed focus on the authenticity, connection, and empowerment that have defined Tone It Up consistently since its 2009 inception. For sixteen years, Tone It Up has inspired millions of women worldwide through expert-led workouts, nutrition guidance, and a supportive global community that uplifts and connects them through a shared…...
JETSET Pilates to Celebrate Grand Opening of New Luxury Studio Opening in Montclair-Verona
2+ mon, 3+ week ago (182+ words) Sep 10, 2025, 11:07 ET New Studio Aims to Build Connection, Wellness, and Strength Within the Montclair-Verona Community "I wanted to bring something to Montclair-Verona that inspires connection, growth, and confidence," said Gali. "JETSET's workout is not only transformative physically but also provides the kind of supportive, energetic environment people are craving. I'm thrilled to introduce this brand to the Montclair-Verona community and turn our new studio into a role model community business." JETSET Pilates Montclair-Verona offers personalized, high-end 50-minute classes on custom reformers, combining strength training, cardio, and Pilates-inspired movements set to DJ-curated music for transformative results. The studio's modern approach adapts to all experience levels, appealing to both new and seasoned Pilates enthusiasts alike. "Gali's passion for creating meaningful community spaces makes her an ideal partner for JETSET," said Bertus Albertse, Chief Executive Officer and President of JETSET Pilates. "We're excited…...
Fitness Ventures Opens 60th Crunch Fitness Location, Marking Major Milestone in Nationwide Growth
5+ mon, 1+ day ago (237+ words) Jul 01, 2025, 08:00 ET New $5M, 60,000-Square-Foot Crunch 3.0 Model Launches in Des Moines, IA Built as a Crunch 3.0 model, the Des Moines location represents a $5 million investment and introduces the latest in club design, layout, and member experience. It reflects Fitness Ventures' ongoing commitment to innovation and member value. The club features top-of-the-line cardio and strength equipment including Olympic squat racks, a group fitness studio, dry saunas, various group fitness classes, performance turf, HydroMassage, tanning, and the innovative HIITZone, and Crunch's welcoming "No Judgments" atmosphere. Fueling this momentum is Fitness Ventures' strategic partnership with Meaningful Partners, a purpose-driven private equity firm that invested in the company in 2024. This relationship has helped accelerate growth through a mix of new club development, mergers, and acquisitions. With more than 14 additional locations currently in presale, Fitness Ventures is on pace to reach 75 open clubs by the end…...
STUDIO PILATES INTERNATIONAL MARKS RECORD-BREAKING YEAR OF GROWTH AS GLOBAL EXPANSION ACCELERATES
7+ mon, 1+ week ago (742+ words) /PRNewswire/ -- Studio Pilates International, the globally recognized boutique Pilates franchise, is celebrating a record-breaking year of growth, driven by... NEW YORK, April 22, 2025 /PRNewswire/ -- Studio Pilates International, the globally recognized boutique Pilates franchise, is celebrating a record-breaking year of growth, driven by accelerating expansion, rising demand, and new opportunities worldwide. In 2024, Studio Pilates International achieved remarkable growth, building on its 2023 momentum. Total client visits surged to 2,265,498 - a 29% increase from the previous year. The company expanded with 20 new studios, growing from 91 to 111 locations. Network sales rose 36%, totaling $52.6 million. The brand also trained over 4,000+ new instructors and welcomed more than 40+ new mentors. As of April 2025, Studio Pilates operates 114 studios globally, with 60+ more in development, further solidifying its position as a leading franchise in boutique fitness. On April 5, 2025, the brand celebrated the opening of its 114th studio in Oakville, Ontario, a Toronto suburb, marking its…...
NFL Quarterback Dak Prescott Teams Up with CR Fitness for Crunch Colleyville's One-Day Cyber Sale Event
8+ mon, 2+ week ago (525+ words) /PRNewswire/ -- CR Fitness Holdings, LLC, the fastest-growing and leading franchisee of Crunch Fitness, is excited to announce a one-day cyber sale for the... COLLEYVILLE, Texas, March 13, 2025 /PRNewswire/ -- CR Fitness Holdings, LLC, the fastest-growing and leading franchisee of Crunch Fitness, is excited to announce a one-day cyber sale for the highly anticipated opening of Crunch Colleyville, a cutting-edge, $5 million, 36,900-square-foot state-of-the-art fitness facility. Projected to open in late April 2025, Crunch Colleyville will be located at 4701 Colleyville Blvd., in the former Fit Factory location. Crunch Colleyville is redefining the fitness experience with its brand-new Crunch 3.0 design, blending fitness and entertainment to create an engaging and inclusive environment. This state-of-the-art facility features top-of-the-line cardio and strength training equipment, a dedicated group fitness studio, and a functional HIITZone" training area with indoor turf. Members can enjoy Ride cycling classes and a premier Hot Studio…...
CR Fitness Holdings Leads the Charge in Fitness Innovation: Advancing Group Fitness Strength Training and Pilates Trends in Crunch Fitness Clubs
8+ mon, 3+ week ago (623+ words) /PRNewswire/ -- CR Fitness Holdings, the fastest-growing, top Crunch Fitness franchisee, continues revolutionizing the fitness industry by using member... TAMPA, Fla., March 10, 2025 /PRNewswire/ -- CR Fitness Holdings, the fastest-growing, top Crunch Fitness franchisee, continues revolutionizing the fitness industry by using member feedback to influence the Crunch Fitness Brand. Under the leadership of CEO Tony Scrimale and Vice President of Group Fitness Alyssa D'Aquino, CR Fitness Holdings has played a pivotal role in shaping group fitness trends, including the rise of strength training and Pilates-based formats. Recognizing the growing demand for strength training options, CR Fitness Holdings advocated for increased investment in barbells'expensive yet essential equipment for progressive strength workouts. Their guidance resulted in Crunch Fitness adopting the Barbell 45 class, a 45-minute group fitness class that uses barbells to build strength and burn fat. The class is now an offering across all brand-new…...
JETSET Pilates Reaches 100 Locations Sold, Paving the Way for Explosive Growth Ahead
8+ mon, 3+ week ago (325+ words) /PRNewswire/ -- JETSET Pilates " the modern Reformer Pilates franchise combining curated music and fitness for the ultimate revitalizing experience " proudly... Renowned Pilates Franchise Celebrates Milestone Achievement as it Continues to Cement its Position as a Leader in Boutique Fitness MIAMI, March 10, 2025 /PRNewswire/ -- JETSET Pilates " the modern Reformer Pilates franchise combining curated music and fitness for the ultimate revitalizing experience " proudly announces the sale of its 100th franchise location. This milestone highlights the brand's rapid ascent as the premier destination for a transformative, high-end Pilates experience accessible to communities nationwide. Since launching its franchise opportunity in 2022, JETSET Pilates has become a leading concept in the boutique fitness franchise space. Starting as a single Miami studio, it now boasts 21 studios open and operating, with over 100 locations in development across key markets, including: "Selling 100 locations is an accomplishment we are incredibly proud of," said Tamara…...
Crunch Franchise Brings State-of-the-Art Fitness Facility to New Orleans
9+ mon, 1+ week ago (258+ words) /PRNewswire/ -- Crunch Fitness today announces the opening of Crunch Algiers in New Orleans, Louisiana. The $5 million, 40,000-square-foot state-of-the-art... NEW ORLEANS, Feb. 20, 2025 /PRNewswire/ -- Crunch Fitness today announces the opening of Crunch Algiers in New Orleans, Louisiana. The $5 million, 40,000-square-foot state-of-the-art fitness facility will open its doors in Winter 2025. Operated by Crunch Fitness franchisee Fitness Ventures LLC, Crunch Algiers will be located in the former Save A Lot at 3600 MacArthur Boulevard, creating a new fitness offering for residents of Algiers. Fusing fitness with entertainment to make serious fitness fun, Crunch Algiers will offer top-quality cardio and strength training equipment, power half-hour circuit training, olympic lifting platforms, personal training, a dedicated group fitness studio, Ride cycling classes, a functional HIITZONETM training area with indoor turf, TRX, tanning, HydroMassage beds, Kids Crunch babysitting, and full-service locker rooms with showers and a sauna. Brian Hibbard…...
BODYBAR Pilates Experiences a Year of Extraordinary Growth and Innovation
9+ mon, 3+ week ago (556+ words) /PRNewswire/ -- BODYBAR Pilates, a leader in modern Pilates studios, is celebrating a phenomenal year of growth and industry recognition, solidifying its... Fastest-Growing Boutique Fitness Brand Exceeds Growth Goals in 2024, Looks Forward to Another Successful Year Ahead in the Thriving Fitness Industry FORT WORTH, Texas, Feb. 3, 2025 /PRNewswire/ -- BODYBAR Pilates, a leader in modern Pilates studios, is celebrating a phenomenal year of growth and industry recognition, solidifying its position as a top-tier investment opportunity in the fitness and franchising industries. Growing by a remarkable 88% year-over-year, BODYBAR experienced a transformative year, laying the groundwork for a tremendously successful 2025. The brand kicked off 2024 with 24 locations and closed out the year with nearly 50 studios across the United States. With its most recent openings in Bradenton, Fla.; Hoover - Knox Square, Ala.; Oak Park, Ill.; Pearland, Texas; and Tuscaloosa, Ala., the brand is showcasing its ability to succeed…...
Crunch Franchisee CR Fitness Holdings Announces Newest Location in Grand Prairie, Texas
10+ mon, 1+ week ago (491+ words) /PRNewswire/ -- CR Fitness Holdings LLC., the fastest-growing and leading franchisee of Crunch Fitness, announced the upcoming opening of Crunch Grand Prairie,... GRAND PRAIRIE, Texas, Jan. 24, 2025 /PRNewswire/ -- CR Fitness Holdings LLC., the fastest-growing and leading franchisee of Crunch Fitness, announced the upcoming opening of Crunch Grand Prairie, a $5 million, 34,254 square-foot state-of-the-art fitness facility. Projected to open in late Fall 2025, Crunch Grand Prairie is a brand new ground-up construction at 3124 State Highway 161 in Grand Prairie, Texas. Fusing fitness with entertainment to make serious fitness fun, Crunch Grand Prairie will be among the first facilities with the brand new 3.0 design. It will offer top-quality cardio and strength training equipment, a dedicated group fitness studio, a functional HIITZone" training area with indoor turf, Hot Yoga, Ride cycling classes, HydroMassage" beds, tanning, full-service locker rooms with showers and a sauna, and more. "CEO Tony Scrimale has found…...