5+ hour, 13+ min ago  (243+ words) The group fitness giant is bringing its signature music-driven approach to reformer Pilates, getting in on the industry’s fastest-growing modality Les Mills is making its first move into reformer Pilates, launching a new instructor-led program designed to help gyms and…...

1+ week, 3+ hour ago  (171+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....

1+ week, 2+ day ago  (302+ words) Vaura Pilates is expanding its international footprint, opening its first studio in Indonesia as the reformer Pilates concept reaches 10 locations worldwide. The new studio, located in Jakarta’s Menteng district, marks Vaura’s debut in Southeast Asia’s largest economy and comes as…...

2+ week, 4+ hour ago  (364+ words) Jetset Pilates is moving quickly from boutique concept to national franchise player as demand for reformer Pilates continues to rise. The Miami-founded Pilates brand has surpassed 400 territories sold, a milestone that comes shortly after it crossed 350 territories earlier this year....

2+ week, 1+ day ago  (248+ words) Pure Barre, one of boutique fitness’ biggest names, just celebrated a quarter of a century, and it didn’t hold back. The Xponential Fitness-owned franchise staged a massive simultaneous barre class in a one-time global event across more than 600 of its studios,…...

3+ week, 6+ day ago  (224+ words) YogaSix members will get a taste of what Pilates is like in a new class inspired by the popular low-impact modality, in celebration of International Yoga Day. “Y6 Core represents an exciting evolution for YogaSix,” said YogaSix vice president of education…...

4+ week, 1+ day ago  (1055+ words) Last Chance to Register For The ATN Innovation Summit! Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. As consumers build muscle, gyms are strengthening their value propositions and building community. Meanwhile, GLP-1 drugs are no longer just…...

1+ mon, 8+ hour ago  (337+ words) Last Chance to Register For The ATN Innovation Summit! Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. The Pilates boom has turned the reformer into the most valuable piece of furniture in fitness — one btone Fitness (officially…...

1+ mon, 6+ day ago  (315+ words) Limited spots remain for the ATN Innovation Summit. Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. Echelon is officially bringing Pilates into its connected fitness ecosystem, with the global of launch of its new Meridian Reformer Commercial…...

1+ mon, 6+ day ago  (821+ words) Limited spots remain for the ATN Innovation Summit. Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. A 250-pound NFL player is likely not the first person that comes to mind when you think about Pilates, but for…...