News
Vasa Fitness Adds Reformer Pilates, Ramping Up Boutique Offerings
1+ hour, 48+ min ago (300+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. Vasa Fitness is hopping on the Pilates wave, bringing its own reformer classes to its facilities. The high-value,…...
ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses
4+ day, 53+ min ago (170+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
New York Pilates Opens Sag Harbor Studio
4+ day, 53+ min ago (317+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. The "Queen of Pilates" is adding Sag Harbor to her kingdom. New York Pilates opened its latest studio…...
Pure Barre Brings Back Pilates-Inspired Class
6+ day, 42+ min ago (279+ words) Register for the ATN Innovation Summit on June 16-17 in NYC The Event Fitness & Wellness Owners and Operators Can't Miss. As Pilates continues booming, the modality is making a return to one of Xponential Fitness" top boutique brands. Pure Barre is…...
Pilates Instructors Take Steps to Address Inclusivity Questions
1+ week, 1+ day ago (1329+ words) Register for the ATN Innovation Summit on June 16-17 in NYC The Event Fitness & Wellness Owners and Operators Can't Miss. After a life-altering spinal injury, Anna Sarol had to leave her competitive gymnastics career behind. But as someone who loved movement…...
Playlist Launches Kite to Power the Next Phase of Multi-Brand Fitness
1+ week, 1+ day ago (919+ words) Register for the ATN Innovation Summit on June 16-17 in NYC The Event Fitness & Wellness Owners and Operators Can't Miss. The definition of a fitness business is expanding." Operators are no longer focused on building a single brand in a single…...
Pilates Addiction Keeps Growing, Hits 300 Franchise Licenses Sold
1+ week, 3+ day ago (264+ words) Register for the ATN Innovation Summit on June 16-17 in NYC The Event Fitness & Wellness Owners and Operators Can't Miss. Pilates Addiction, Sequel Brands" fastest-growing franchise, just hit 300 licenses sold, a major milestone less than 12 months after opening its first studio…...
Dubai's Boutique Fitness Studios Score Points for Thinking Like Hotels
1+ week, 5+ day ago (499+ words) Register for the ATN Innovation Summit on June 16-17 in NYC The Event Fitness & Wellness Owners and Operators Can't Miss. Dubai's barre studios are crushing it. Pilates studios, not so much. So finds The Fit Guide (TFG), the independent rating system…...
Private Training is the Untapped Revenue Engine in Boutique Fitness
1+ week, 6+ day ago (1204+ words) Register for the ATN Innovation Summit on June 16-17 in NYC The Event Fitness & Wellness Owners and Operators Can't Miss. Boutique fitness built its business on the class experience. Studios optimized for peak hours, filled rooms and created high-energy communities." That…...
F45 Parent FIT House of Brands Wants Athletes to Become Franchise Owners
2+ week, 3+ hour ago (140+ words) Register for the ATN Innovation Summit on June 16-17 in NYC The Event Fitness & Wellness Owners and Operators Can't Miss. The franchisor behind F45 Training, FS8 and Vaura Pilates is opening a new lane for athletes: franchise ownership. The initiative offers operational support,…...