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News
Ken Pilates, an LGBTQ-Owned Brand With a Distinct Approach, Expands to NYC
2+ hour, 40+ min ago (282+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. Pilates? Saturated and drowning in beige. Ken Pilates is loud, queer, unbothered and about to test whether a crowded NYC market still has room…...
CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire
5+ day, 11+ hour ago (157+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
What’s Behind JETSET Pilates’ New Classes & Longevity-Friendly Approach
5+ day, 15+ hour ago (617+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. With adaptable workouts and new class formats on the way, JETSET Pilates is leveraging longevity to forge loyalty As consumers’ perspectives on working out…...
Longtime Solidcore Coach Launches NYC Pilates Studio
1+ week, 11+ hour ago (550+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). James Barnett is bringing his decade of coaching experience to TerraCut Studio, a new concept blending Pilates-inspired sculpting and high-intensity reformer workouts As Solidcore works to break…...
These Are the Most Pilates-Obsessed Cities in the US
1+ week, 4+ day ago (841+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low Pilates…...
The Peloton-ification of Pilates Has a New Twist: The Stars Stay Backstage
1+ week, 5+ day ago (347+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space. Your Reformer wants to…...
Inside the Pop-Up Boom Taking Over Boutique Fitness
1+ week, 5+ day ago (184+ words) Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, interviewed countless C-suite executives, and attended too many trade shows around the…...
Solidcore Doesn’t Want to Be Known as a ‘Pilates’ Brand Anymore — Here's Why
1+ week, 6+ day ago (157+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
BODY20 Targets Pilates Crowd With EMS-Powered Tone Class
2+ week, 3+ day ago (202+ words) Applications Are Open: 2026 Power Player Awards Early bird pricing ends August 14. The 20-minute format blends yoga, Pilates and barre-inspired movement as the fitness franchise looks to take electrical muscle stimulation beyond strength training. BODY20 is expanding its workout lineup with Tone,…...
Bodybar Pilates Hits 100 Studios, Plans 30 More Openings This Year
2+ week, 3+ day ago (338+ words) Applications Are Open: 2026 Power Player Awards Early bird pricing ends August 14. The Texas-based reformer Pilates franchise has grown from just three locations a decade ago and has more than 70 additional studios in its development pipeline Bodybar Pilates has officially hit…...