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News
Xponential Fitness Names Brainlabs Media AOR
4+ hour, 35+ min ago (183+ words) Xponential Fitness selected Brainlabs as media AOR. The company is a boutique fitness franchise, consisting of Club Pilates, Pure Barre, YogaSix, StretchLab and BFT, covering 3,000+ studios and nearly 800,000 members worldwide. Xponential increased its marketing fund investment 25% year-over-year in Q1 2026. The remit…...
Bodybar Pilates Names Kelly Scott Madison AOR
3+ mon, 2+ week ago (215+ words) With ambitious expansion plans mapped out, boutique fitness company Bodybar Pilates has selected Chicago independent agency Kelly Scott Madison for AOR duties. The company expects to roughly double the number of its locations this year with plans to open 70 new…...
Crunch Fitness Leverages Wellness As Social Experience 12/30/2025
7+ mon, 1+ week ago (186+ words) Crunch gym is promoting more than fitness. It’s pushing community and joy in the “Crunch: Feel More” campaign. Creative AOR Familiar Creatures is responsible for the work. Director Hype Williams scored the Crunch Fitness spot to the “This Is How…...
'Progress Beats Perfection': Fitness Inspiration From Tonal, Launching Pilates Program
9+ mon, 3+ week ago (362+ words) "If you're chasing perfection, you're after something that isn't real," says fitness influencer Kristin McGee in ad. Become a free MediaPost member now to read this article Log in if you are already a member 'Progress Beats Perfection': Fitness Inspiration…...