2+ day, 3+ hour ago  (309+ words) The Pack, a group fitness concept that blends self-defense training with strength and conditioning, has formalized its plans to scale through franchising, including a path that allows its concept to operate inside existing gyms. The brand, founded by Rumble co-founders…...

3+ day, 3+ hour ago  (282+ words) High-value, low-price (HVLP) gym franchise Workout Anytime is revamping its growth strategy, pushing acquisitions and planning to convert existing facilities under its brand umbrella. The initiative eases the process for franchise partners to undertake established gyms and convert them into…...

2+ day, 23+ hour ago  (280+ words) Extraordinary Brands has added its fifth boutique fitness brand: Basecamp Fitness, a coach-led HIIT concept that incorporates air bike cardio and strength intervals. The brand was previously part of Purpose Brands, the franchisor formed when Anytime Fitness parent Self Esteem…...

4+ day, 3+ hour ago  (416+ words) The fitness-competition craze isn't showing any signs of slowing down, as more brands launch their own events to promote community and push people to their limits. Crunch Fitness is one of the biggest names to get in on the craze,…...

1+ week, 1+ day ago  (222+ words) Personal trainers and team members at The Edge Fitness Clubs will now have more opportunities to enhance their industry knowledge and expertise, thanks to a new partnership with Inspire360. The education-technology and learning management platform is specially built for the fitness…...

1+ week, 4+ day ago  (976+ words) During the chaotic post-New Year's resolution period " when consumers try new activities and quickly abandon those that don't resonate " top Pilates studios continued converting and retaining clients while average studios struggled. These insights come courtesy of FitGrid," an intelligence platform…...

2+ week, 5+ day ago  (207+ words) Canada-based Kommunity Fitness is breaking into the U.S. market, bolstered by the appointment of former Club Pilates president Mike Gray. Gray, a longtime former Club Pilates executive, has been appointed president and chief operating officer of Kommunity, where he will lead…...

3+ week, 1+ day ago  (354+ words) The trend of Pilates entering big-box gyms has gone global. World Gym Taiwan has entered an exclusive partnership with Australia-based Your Reformer (YR), deploying the brand's specialized coaching programs and equipment to its 140 corporate-owned locations throughout Taiwan. Through a program…...

3+ week, 4+ day ago  (652+ words) Adam Shane has traded the glow of Barry's famous red lights for Yoga Joint's blue, but don't mistake the color change for a cooldown. Shane, the former chief development officer and executive vice president of operations at Barry's, has acquired…...

4+ week, 23+ hour ago  (338+ words) SLT (Strengthen Lengthen Tone) is making a bold push for expansion, announcing its intention to acquire reformer-based Pilates studios across the United States following a recent multimillion-dollar investment. Currently, the boutique fitness brand operates 20 studios across the Northeast, including many…...